Privacy Policy

This Privacy Policy explains how Styld ("Styld", "we", "us") collects, uses, and protects your information when you use the website styld.appand the Styld application (together, the "Service"). Styld is an AI-powered wardrobe and styling app. The operator of the Service is the data controller for the purposes of the EU/UK GDPR.

Information we collect

• Account information — your email address, and any name or preferences you provide.
• Content you upload — photos of yourself and your clothing, wardrobe items, outfits, and related notes you add to organize your closet or run features such as virtual try-on and outfit check.
• Usage & device data — how you interact with the Service, along with standard technical data (IP address, browser/device type) collected via logs and cookies.
• Payment data — subscriptions are processed by our payment provider; we receive confirmation and status, not your full card details.

How we use your information

• To provide and personalize the Service — organizing your wardrobe and generating styling suggestions, try-on previews, and outfit feedback.
• To operate accounts, process subscriptions, and provide support.
• To secure, maintain, and improve the Service.
• To communicate with you about the Service.

AI processing

To provide styling features, images and text you submit are processed by third-party AI providers (including Google's Gemini models) on our behalf to generate analysis, previews, and recommendations. AI output is generated for inspiration and is not professional advice.

Service providers & third parties

We share data with providers who process it on our behalf, under appropriate safeguards:

• AI processing — Google (Gemini) for image and text generation.
• Payments — our payment provider (Dodo Payments) for subscription billing.
• Hosting, storage & analytics — infrastructure, image storage/CDN, and privacy-conscious product analytics.

We do not sell your personal data.

Cookies & visits to shops

We use essential cookies (for sign-in and security) and limited analytics. When you open a shop's product page from Styld, we record the visit — which piece, which shop, when, and your account if you are signed in — so we can show shops how many visitors Styld sends them. Shops see totals only. The link tells the shop the visit came from Styld; we pass the shop no personal data, and its own site is governed by its privacy policy.

Your rights

Depending on your location (including the EEA and UK), you may have the right to access, correct, delete, export, or object to the processing of your personal data, and to withdraw consent. To exercise these rights, contact us at privacy@styld.app. You may also delete your account, which removes your associated content.

Data retention

We keep your information for as long as your account is active or as needed to provide the Service, and delete or anonymize it thereafter, except where longer retention is required by law.

Security & international transfers

We use reasonable technical and organizational measures to protect your data. Your data may be processed in countries outside your own; where required, we rely on appropriate transfer safeguards.

Children

The Service is not directed to children under 16, and we do not knowingly collect their data.

Changes & contact

We may update this policy from time to time; material changes will be reflected here with a new date. Questions or requests: privacy@styld.app.